The changing nature of Japanese fashion: Can quick response improve supply chain efficiency?

European Journal of Marketing

Volumn 38, Issue 7, 2004, Pages 790-808

  Fernie, John ^a   Azuma, Nobukazu ^b  

^a HERIOT WATT UNIVERSITY   (United Kingdom)

^b UMDS   (Japan)

Author keywords

Fashion industry; Industrial countries; Japan; Quick response retailing; Supply chain management

Indexed keywords

EID: 85135366022     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410539258     Document Type: Article

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