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Journal of Fashion Marketing and Management

Volumn 5, Issue 1, 2001, Pages 69-79

Relation between branding and growth of the firm in new quick fashion formulas: Analysis of an Italian case

(1) Guercini, S a

a UNIVERSITY OF FLORENCE (Italy)

Author keywords

Brand building; Quick fashion; Textile clothing supply chains

Indexed keywords

BRANDING; CLOTHING INDUSTRY; FASHION; RETAILING;

EID: 0035051331 PISSN: 13612026 EISSN: None Source Type: Journal
DOI: 10.1108/EUM0000000007280 Document Type: Article

Times cited : (42)

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