Effective Mass Media Strategies for Drug Abuse Prevention Campaigns

Handbooks of Sociology and Social Research

Volumn , Issue , 2006, Pages 27-43

  Palmgreen, Philip ^a   Donohew, Lewis ^a  

^a UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Cancer Information Service; Drug Abuse Prevention; Public Service Announcement; Sensation Seek; Target Audience

Indexed keywords

EID: 85126189917     PISSN: 13896903     EISSN: 2542839X     Source Type: Book Series    
DOI: 10.1007/0-387-35408-5_2     Document Type: Chapter

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