Paid- versus donated-media strategies for public service announcement campaigns

Public Opinion Quarterly

Volumn 60, Issue 1, 1996, Pages 1-29

  Murry Jr , John P ^a   Stam, Antonie ^b   Lastovicka, John L ^c  

^a CASE WESTERN RESERVE UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030336371     PISSN: 0033362X     EISSN: None     Source Type: Journal    
DOI: 10.1086/297737     Document Type: Article

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