Do size labels have a common meaning among consumers?

Sensory Marketing: Research on the Sensuality of Products

Volumn , Issue , 2011, Pages 343-357

  Aydinoglu, Nilufer Z ^a   Krishna, Aradhna ^b   Wansink, Brian ^c  

^a KOÇ UNIVERSITY   (Turkey)

^b UNIVERSITY OF MICHIGAN   (United States)

^c Department of Obstetrics Gynecology   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85121897491     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203892060-32     Document Type: Chapter

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