In Search of Diversity: The Record of Major Marketing Journals

Journal of Marketing Research

Volumn 36, Issue 1, 1999, Pages 120-131

  Tellis, Gerard J ^a   Chandy, Rajesh K ^b   Ackerman, David S ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107938943     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379903600110     Document Type: Article

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