Relatedness, Prominence, and Constructive Sponsor Identification

Journal of Marketing Research

Volumn 36, Issue 3, 1999, Pages 299-312

  Johar, Gita Venkataramani ^a   Pham, Michel Tuan ^a  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107914861     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379903600301     Document Type: Article

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