The Ownership Effect in Consumer Responses to Brand Line Stretches

Journal of Marketing

Volumn 63, Issue 1, 1999, Pages 88-101

  Kirmani, Amna ^a   Sood, Sanjay ^b   Bridges, Sheri ^c  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b RICE UNIVERSITY   (United States)

^c WAKE FOREST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107904267     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/002224299906300107     Document Type: Article

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