Rhetorical appeals in fundraising direct mail letters

Studies in Corpus Linguistics

Volumn 16, Issue , 2004, Pages 257-286

  Connor, Ulla ^a   Gladkov, Kostya ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85105504395     PISSN: 13880373     EISSN: None     Source Type: Book Series    
DOI: 10.1075/scl.16.11con     Document Type: Review

References (12)

1. AAFRC Press Release 2001. American Association of Fundraising Council. Retrieved February 18, 2002, from http://www.aafrc.org/press3.html
2. Abelen, E., Redeker, G., and Thompson, S.A. 1993. “The rhetorical structure of US-American and Dutch fund-raising letters.” Text 13 (3):323-350.
3. Aristotle 1932. The rhetoric of Aristotle (L. D. Cooper, Trans.). New York, NY: Appleton and Company.
4. Burke, K. 1969. A rhetoric of motives. Berkley, CA: University of California Press.
5. Connor, U., and Lauer, J. 1985. “Understanding persuasive essay writing: Linguistic/rhetorical approach.” Text 5 (4):309-326.
6. Connor, U., and Upton, T. 2003. Linguistic dimensions of direct mail letters. In C. Meyer & P. Leistyna (eds), Corpus analysis. Language structure and language use (No 46). Amsterdam: Rodopi Publishers.
7. Hunston, S. 2002. Corpora in applied linguistics. Cambridge: Cambridge University Press.
8. nd ed. New York: Harper and Row.
9. Mann, W., and Thompson, S. 1992. Discourse description: Diverse linguistic analyses of a fundraising text. Amsterdam/Philadelphia: John Benjamins.
10. Perelman, Ch. 1982. The realm of rhetoric (W. Kluback, Trans.). Notre Dame, IN: University of Notre Dame Press.
11. Upton, T. 2002. Understanding direct mail letters as a genre. International Journal of Corpus Linguistics 7(1):65-85.
12. Young, R., Becker, A., and Pike, K. 1970. Rhetoric: Discovery and change. New York: Harcourt Brace.