A BALANCED VIEW FOR CUSTOMER SEGMENTATION IN CRM

9th Americas Conference on Information Systems, AMCIS 2003

Volumn , Issue , 2003, Pages 531-536

  Yoon, Jongwook ^a   Hwang, Seok H ^b   Kim, Dan J ^c   Yoon, Jongsoo ^d  

^a Hyupsung University   (South Korea)

^b Datamation   (South Korea)

^c MICHIGAN STATE UNIVERSITY   (United States)

^d Kangnam University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

SALES;

'CURRENT; BANKING INDUSTRY; COMMUNICATIONS INDUSTRY; CUSTOMER LOYALTY; CUSTOMERS SEGMENTATIONS; DEMOGRAPHIC DATA; EXPECTED VALUES; IMPLEMENTATION PROCESS; SERVICE ENCOUNTER; TARGET MARKETING;

CUSTOMER SATISFACTION;

EID: 85081616812     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (8)

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2. Davids, M., “How to avoid the 10 biggest mistakes in CRM,” The Journal of Business Strategy, (20), Nov/Dec 1999, pp.22-26.
3. Dibb, S., “Banks, customer relationship management and barriers to the segment of one,” Journal of Financial Services Marketing, (6), Sep 2001, pp.10-23.
4. Drew, J. H., Mani, D. R., Betz, A. L., and Datta, P., “Targeting customers with statistical and Data-Mining Techniques,” Journal of Service Research, (3:3), Feb 2001, pp.205-219.
5. McKim, B., and Hughes, A., “How to measure CRM success,” Target Marketing, (23), Oct 2000, pp.138-149.
6. Verhoef, P. C., Spring, P. N, Hoekstra, J. C., Leeflang, P. S. H., “The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands,” Decision Support Systems, (34), 2002, pp.471-481.
7. Winer, R. S., “A framework for customer relationship management,” California Management Review, (43), Summer 2001, pp.89-105.
8. Zeithaml, V. A., “Service quality, profitability, and the economic worth of customers: What we know and what we need to learn,” Academy of Marketing Science, (28), Winter 2000, pp. 67-85.