Influencer marketing

Influencer marketing

Volumn , Issue , 2008, Pages 1-235

  Brown, Duncan ^a   Hayes, Nick ^a  

^a NONE

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EID: 85076392174     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080557700     Document Type: Book

References (11)

1. Stephen Minton (2007). Evolution of the IT buyer. IDC, May.
2. Based on our own observations, The Tipping Point and The Influentials.
3. 'What Assures Consumers?' survey cited by Jennifer Whitehead (2006), A-list celeb endorsements not trusted, survey finds. Brand Republic 19 July.
4. Kai H. Lim, Choon Ling Sia, Matthew K. O. Lee and Izak Benbasat (2006). Do I trust you online, and if so, will I buy? An empirical study of two trust-building strategies. Journal of Management Information Systems, 23 (2), 233.
5. Bradley Johnson (2006). Consumers cite past experience as the No.1 influencer when buying, Advertising Age (Midwest region edition), 77 (47), 21.
6. Melanie Godsell (2007) Why should we trust you? Marketing, 10 January.
7. Edelman Trust Barometer 2007, published January 2007.
8. Quoted on BBC News Magazine March 2007.
9. VAR International study, cited in Celebrity Endorsements: The benefits of keeping it real. Marketing Week, 16 March 2006.
10. Dipayan Biswas, Abhijit Biswas and Neel Das (2006). The differential effects of celebrity and expert endorsements on consumer risk perceptions: the role of consumer knowledge, perceived congruency, and product technology orientation. Journal of Advertising, 35 (2), 17-31.
11. Barbara A. Lafferty and Ronald E. Goldsmith (2004). How influential are corporate credibility and endorser attractiveness when innovators react to advertisements for a new high-technology product? Corporate Reputation Review, 7 (1), 24-36.