Evaluating mail survey techniques for determining the value of vehicle options

SAE Technical Papers

Volumn , Issue , 1997, Pages

  McConville, G P ^a   Cook, H E ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COSTS; ECONOMIC AND SOCIAL EFFECTS; SURVEYS;

BASELINE PRODUCTS; BUYER BEHAVIOR; CHOICE EXPERIMENTS; MULTIPLE CHOICE; POTENTIAL CUSTOMERS; PRODUCT CHANGES; SIMULATED RESPONSE; WILLINGNESS TO PAY;

SALES;

EID: 85072485585     PISSN: 01487191     EISSN: 26883627     Source Type: Journal    
DOI: 10.4271/970764     Document Type: Conference Paper

References (14)

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10. Fowler, T. C., (1990) Value Analysis in Design, Van Nostrand Reinhold, New York.
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13. McCurdy, R., Ford Motor Company, Personal Communication, January, 1993.
14. Monroe, E.M., and Cook, H.E., (1996) "Determining the Value of Vehicle Attributes Using a PC Based Tool," SAE Paper 970764, Warrendale, PA, Society of Automotive Engineers, Inc.