Value versus price segmentation of family automobiles

SAE Technical Papers

Volumn , Issue , 1997, Pages

  Monroe, E M ^a   Silver, R L ^a   Cook, H E ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

AUTOMOBILES; COMMERCE;

DEMAND MODELING; DYNAMIC MARKET; PRODUCT IMPROVEMENT; PRODUCT-LINES; RULE OF THUMB; TEST CASE;

COSTS;

EID: 85072449330     PISSN: 01487191     EISSN: 26883627     Source Type: Journal    
DOI: 10.4271/970765     Document Type: Conference Paper

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