메뉴 건너뛰기




Volumn , Issue , 2013, Pages 57-74

Advertisements as women's texts: A feminist overview

Author keywords

[No Author keywords available]

Indexed keywords


EID: 85071816196     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (16)

References (64)
  • 1
    • 0040146732 scopus 로고
    • 'Feminist criticism and postmodernism'
    • inj. Natoli (ed.) LJrbana: University of Illinois Press, 278-305
    • Allen, C. J. (1987) 'Feminist criticism and postmodernism', inj. Natoli (ed.) Tracing Literary \Theory, LJrbana: University of Illinois Press, 278-305
    • (1987) Tracing Literary Theory
    • Allen, C.J.1
  • 3
    • 0009896851 scopus 로고
    • 'Melodramas of beset manhood: how theories of American fiction exclude women authors'
    • Summer
    • Baym, N. (1981) 'Melodramas of beset manhood: how theories of American fiction exclude women authors', American Quarterly 33, Summer: 123-39
    • (1981) American Quarterly , vol.33 , pp. 123-139
    • Baym, N.1
  • 5
    • 0010091683 scopus 로고
    • 'Gender interests in reading and language'
    • in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University7-Press
    • Bleich, D. (1988) 'Gender interests in reading and language', in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University7-Press, 234-66
    • (1988) Gender and Reading: Essays on Readers , pp. 234-266
    • Bleich, D.1
  • 6
    • 0003842453 scopus 로고
    • NewT York: Oxford University Press
    • Bloom, H. (1976) A Map of Misreading, NewT York: Oxford University Press
    • (1976) A Map of Misreading
    • Bloom, H.1
  • 7
    • 0003947684 scopus 로고
    • Chicago: University of Chicago Press
    • Booth, W. (1961) The Rhetoric of Fiction, Chicago: University of Chicago Press
    • (1961) The Rhetoric of Fiction
    • Booth, W.1
  • 8
    • 0345671137 scopus 로고    scopus 로고
    • New York: Farrar, Straus, & Giraux
    • Bordo, S. (1999) The Male Body, New York: Farrar, Straus, & Giraux
    • (1999) The Male Body
    • Bordo, S.1
  • 9
    • 84993045037 scopus 로고    scopus 로고
    • 'I can' t believe it's not Bakhtin Literaiy theory, postmodern advertising, and the gender agenda'
    • Brown, S., Stevens, L. and Maclaran, P. (1999) 'I can't believe it's not Bakhtin Literaiy theory, postmodern advertising, and the gender agenda \ Journal of Advertising 28, 1: 11-25
    • (1999) Journal of Advertising , vol.28 , Issue.1 , pp. 11-25
    • Brown, S.1    Stevens, L.2    Maclaran, P.3
  • 13
    • 0002130751 scopus 로고
    • 'Inferences in comprehension'
    • in D. Laberge and S. J. Samuels(eds)Hillsdale, NJ: Lawrence Erlbaum Associates
    • Clark, H. H. (1977) 'Inferences in comprehension', in D. Laberge and S. J. Samuels (eds) Basic Processes in Reading: Perception and Comprehension, Hillsdale, NJ: Lawrence Erlbaum Associates, 243-63
    • (1977) Basic Processes in Reading: Perception and Comprehension , pp. 243-263
    • Clark, H.H.1
  • 14
    • 0038052602 scopus 로고
    • 'The reader's construction of meaning: cognitive research on gender and comprehension'
    • in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University7-Press
    • Crawford, M. and Chaffin, R, (1988) 'The reader's construction of meaning: cognitive research on gender and comprehension', in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University7-Press, 3-30
    • (1988) Gender and Reading: Essays on Readers , pp. 3-30
    • Crawford, M.1    Chaffin, R.2
  • 17
    • 0003691215 scopus 로고
    • [1949] trans. H. M. Parshley, New York: Alfred A. Knopf, Inc
    • de Beauvoir, S, ([1949] 1952) The Second Sex, trans. H. M. Parshley, New York: Alfred A. Knopf, Inc
    • (1952) The Second Sex
    • de Beauvoir, S.1
  • 18
  • 23
    • 0009313403 scopus 로고
    • 'Gender and reading5'
    • in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press
    • Flynn, E. A. (1988) 'Gender and reading5, in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press, 267-88
    • (1988) Gender and Reading: Essays on Readers , pp. 267-288
    • Flynn, E.A.1
  • 26
    • 0004099348 scopus 로고
    • Cambridge, MA: Harvard University Press
    • Goffman, E. (1976) Gender Advertisements, Cambridge, MA: Harvard University Press
    • (1976) Gender Advertisements
    • Goffman, E.1
  • 27
    • 0002392658 scopus 로고
    • 'Theories of feminist criticism: a dialogue
    • in J. Donovan (ed.) Lexington: University Press of Kentucky
    • Heilbrun, C, and Stimpson, C. (1975) 'Theories of feminist criticism: a dialogue, in J. Donovan (ed.) Feminist Literary Criticism: Explorations in Theory, Lexington: University Press of Kentucky, 61-73
    • (1975) Feminist Literary Criticism: Explorations in Theory , pp. 61-73
    • Heilbrun, C.1    Stimpson, C.2
  • 28
    • 0039555537 scopus 로고
    • 'A feminist critique of marketing theory: toward agentic-communal balance'
    • inj. A. Costa (ed.) Salt Lake City: University of Utah Printing Service
    • Hirschman, E. C. (1991) 'A feminist critique of marketing theory: toward agentic-communal balance5, inj. A. Costa (ed.) Gender and Consumer Behavior Conference Proceedings, Salt Lake City: University of Utah Printing Service, 324-40
    • (1991) Gender and Consumer Behavior Conference Proceedings , pp. 324-340
    • Hirschman, E.C.1
  • 29
    • 0039192787 scopus 로고    scopus 로고
    • 'The Paco Man and what is remembered: new readings of a hybrid language'
    • in K. T. Frith (ed.) New York: Peter Lang
    • Holbrook, M. B. and Stern, B. B. (1997) 'The Paco Man and what is remembered: new readings of a hybrid language5, in K. T. Frith (ed.) Undressing the Ad: Reading Culture in Advertising, New York: Peter Lang, 66-84
    • (1997) Undressing the Ad: Reading Culture in Advertising , pp. 66-84
    • Holbrook, M.B.1    Stern, B.B.2
  • 30
    • 0004246253 scopus 로고
    • New Haven, CT: Yale University Press
    • Holland, N. (1975) Five Readers Reading, New Haven, CT: Yale University Press
    • (1975) Five Readers Reading
    • Holland, N.1
  • 31
    • 0038962510 scopus 로고
    • 'Gothic possibilities5'
    • in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press
    • Holland, N. and Sherman, L. F. (1988) 'Gothic possibilities5, in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press, 215-33
    • (1988) Gender and Reading: Essays on Readers , pp. 215-233
    • Holland, N.1    Sherman, L.F.2
  • 32
    • 0040146727 scopus 로고
    • 'Consciousness and authenticity: toward a feminist aesthetic
    • inj. Donovan fed.) Lexington: University Press of Kentucky
    • Holly, M. (1975) 'Consciousness and authenticity: toward a feminist aesthetic, inj. Donovan fed.) Feminist Literary Criticism,: Explorations in Theory, Lexington: University Press of Kentucky, 38-47
    • (1975) Feminist Literary Criticism,: Explorations in Theory , pp. 38-47
    • Holly, M.1
  • 33
    • 0039985357 scopus 로고
    • 'The reading process: a phenomenological approach'
    • Winter
    • Iser, W. (1972) 'The reading process: a phenomenological approach5, New Literary History 3, Winter: 279-99
    • (1972) New Literary History , vol.3 , pp. 279-299
    • Iser, W.1
  • 34
    • 85125698136 scopus 로고
    • 'Gender stereotyping of products: are products like people?5'
    • in N. K. Malhotra and J. M. Hawes(eds)Atlanta, GA: Academy of Marketing Science
    • Iyer, E. and Debevec, K. (1986) 'Gender stereotyping of products: are products like people?5, in N. K. Malhotra and J. M. Hawes (eds) Developments in Marketing Science IX, Atlanta, GA: Academy of Marketing Science, 40-5
    • (1986) Developments in Marketing Science IX , pp. 40-45
    • Iyer, E.1    Debevec, K.2
  • 36
    • 0041163140 scopus 로고    scopus 로고
    • 'Making the ad perfectly queer: marketing "normality55 to the gay men's community?'
    • Kates, S. M. (1999) 'Making the ad perfectly queer: marketing "normality55 to the gay men's community?5, Journal of Advertising 28: 35-7
    • (1999) Journal of Advertising , vol.28 , pp. 35-37
    • Kates, S.M.1
  • 37
    • 0039555530 scopus 로고
    • 'A map for rereading: or, gender and the interpretation of literary texts'
    • Spring
    • Kolodny, A. (1980) 'A map for rereading: or, gender and the interpretation of literary texts5, New Literary History 11, Spring: 451-67
    • (1980) New Literary History , vol.11 , pp. 451-467
    • Kolodny, A.1
  • 39
    • 21844491744 scopus 로고
    • 'Creating consumers in the 1930s: Irna Phillips and the radio soap opera'
    • June
    • Lavin, M. (1995) 'Creating consumers in the 1930s: Irna Phillips and the radio soap opera\ Journal of Consumer Research 22, June: 75-89
    • (1995) Journal of Consumer Research , vol.22 , pp. 75-89
    • Lavin, M.1
  • 40
    • 84894748973 scopus 로고
    • 'Feminism, Marxism, method, and the state: toward feminist jurisprudence'
    • Summer
    • MacKinnon, G. A. (1983) 'Feminism, Marxism, method, and the state: toward feminist jurisprudence', Signs 8, Summer: 635-58
    • (1983) Signs , vol.8 , pp. 635-658
    • MacKinnon, G.A.1
  • 41
    • 0002626649 scopus 로고
    • 'Exploring differences in males5 and females5 processing strategies'
    • June
    • Meyers-Levy, J. and Maheswaran, D. (1991) 'Exploring differences in males5 and females5 processing strategies\ Journal of Consumer Research 18, June: 63-70
    • (1991) Journal of Consumer Research , vol.18 , pp. 63-70
    • Meyers-Levy, J.1    Maheswaran, D.2
  • 42
    • 21144476759 scopus 로고
    • 'A meaning-based model of advertising experiences'
    • December
    • Mick, D. G. and Buhl, G. (1992) 'A meaning-based model of advertising experiences', Journal of Consumer Research 19, December: 63-70
    • (1992) Journal of Consumer Research , vol.19 , pp. 63-70
    • Mick, D.G.1    Buhl, G.2
  • 43
  • 47
    • 0040740901 scopus 로고
    • 'American feminist literary criticism: a bibliographical introduction'
    • in J. Donovan(eds)Lexington: University Press of Kentucky
    • Register, G. (1975) 'American feminist literary criticism: a bibliographical introduction', in J. Donovan (ed.) Feminist Literary Criticism: Exploration in Theory, Lexington: University Press of Kentucky, 1-28
    • (1975) Feminist Literary Criticism: Exploration in Theory , pp. 1-28
    • Register, G.1
  • 49
    • 0038962505 scopus 로고
    • 'What can a heroine do?. Or why women can't write'
    • in S. K. Cornillon (ed.) OH: Bowling Green University Popular Press
    • Russ, J. (1972) 'What can a heroine do? Or why women can't write5, in S. K. Cornillon (ed.) Images of Women in Fiction: Feminist Perspectives, Bowling Green, OH: Bowling Green University Popular Press, 3-20
    • (1972) Images of Women in Fiction: Feminist Perspectives, Bowling Green , pp. 3-20
    • Russ, J.1
  • 51
    • 0002164961 scopus 로고
    • 'Reading ourselves: toward a feminist theory of reading'
    • in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press
    • Schweickart, P. P. (1988) 'Reading ourselves: toward a feminist theory of reading', in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press, 31-62
    • (1988) Gender and Reading: Essays on Readers , pp. 31-62
    • Schweickart, P.P.1
  • 52
    • 85071816577 scopus 로고
    • 'Introduction'
    • in E. A. Flynn and P. P. Schweickart (eds) Baltimore, MD: Johns Hopkins University Press, ix-xxx
    • Schweickart, P. and Flynn, E. A. (1988) 'Introduction', in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press, ix-xxx
    • (1988) Gender and Reading: Essays on Readers, Texts, and Contexts
    • Schweickart, P.1    Flynn, E.A.2
  • 54
    • 4344673053 scopus 로고
    • 'As the twig is bent. . . gender and childhood reading'
    • in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press
    • Segel, E. (1988) 'As the twig is bent. . . gender and childhood reading', in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press, 165-86
    • (1988) Gender and Reading: Essays on Readers , pp. 165-186
    • Segel, E.1
  • 55
    • 0001146807 scopus 로고
    • 'Literary criticism and consumer research: overview and illustrative analysis'
    • December
    • Stern, B. B. (1989) 'Literary criticism and consumer research: overview and illustrative analysis', Journal of Consumer Research 16, December: 322-34
    • (1989) Journal of Consumer Research , vol.16 , pp. 322-334
    • Stern, B.B.1
  • 56
    • 84952249787 scopus 로고
    • 'Literary analysis of an advertisement: the commercial as soap opera'
    • in R. H. Holman and M. Solomon(eds)Provo, UT: Association for Consumer Research
    • Stern, B. B. (1991a) 'Literary analysis of an advertisement: the commercial as soap opera', in R. H. Holman and M. Solomon (eds) Advances in Consumer Research 18, Provo, UT: Association for Consumer Research, 164-71
    • (1991) Advances in Consumer Research , vol.18 , pp. 164-171
    • Stern, B.B.1
  • 57
    • 0039446822 scopus 로고
    • 'Two pornographies: a feminist view of sex in advertising5'
    • in R, H. Holman and M. Solomon(eds)Provo, UT: Association for Consumer Research
    • Stern, B. B. (1991b) 'Two pornographies: a feminist view of sex in advertising5, in R, H. Holman and M. Solomon (eds) Advances in Consumer Research 18, Provo, UT: Association for Consumer Research, 384-91
    • (1991) Advances in Consumer Research , vol.18 , pp. 384-391
    • Stern, B.B.1
  • 58
    • 0242703296 scopus 로고
    • 'Feminist literary theory and advertising research: a new reading of the text and the consumer'
    • Spring
    • Stern, B. B. (1992) 'Feminist literary theory and advertising research: a new reading of the text and the consumer', Journal of Current Issues and Research in Advertising 14, Spring: 9-22
    • (1992) Journal of Current Issues and Research in Advertising , vol.14 , pp. 9-22
    • Stern, B.B.1
  • 59
    • 0040796364 scopus 로고
    • 'Feminist literary criticism and the deconstruction of advertisements: a postmodern view of advertising and consumer responses'
    • March
    • Stern, B. B. (1993) 'Feminist literary criticism and the deconstruction of advertisements: a postmodern view of advertising and consumer responses', Journal of Consumer Research 19, March: 556-66
    • (1993) Journal of Consumer Research , vol.19 , pp. 556-566
    • Stern, B.B.1
  • 60
    • 0040740904 scopus 로고
    • 'Advertising to the other culture: women's use of language and language's use of women'
    • in B. G. Englis and IX F. Baker(eds)NJ: Lawrence Erlbaum Associates
    • Stern, B. B. (1994) 'Advertising to the other culture: women's use of language and language's use of women', in B. G. Englis and IX F. Baker (eds) Global and Multinational Advertisings Hillsdale, NJ: Lawrence Erlbaum Associates, 67-81
    • (1994) Global and Multinational Advertisings Hillsdale , pp. 67-81
    • Stern, B.B.1
  • 61
    • 0030519275 scopus 로고    scopus 로고
    • 'Deconstmctive strategy and consumer research: concepts and illustrative exemplar'
    • September
    • Stern, B. B. (1996) 'Deconstmctive strategy and consumer research: concepts and illustrative exemplar', Journal of Consumer Research 23, September: 136-47
    • (1996) Journal of Consumer Research , vol.23 , pp. 136-147
    • Stern, B.B.1
  • 62
    • 0038962426 scopus 로고
    • 'Gender and genre in the interpretation of advertising text'
    • inj. A. Costa (ed.) CA: Sage
    • Stern, B. B. and Holbrook, M. (1994) 'Gender and genre in the interpretation of advertising text', inj. A. Costa (ed.) Gender and Consumer Behaviors Beverly Hills, CA: Sage, 11-47
    • (1994) Gender and Consumer Behaviors Beverly Hills , pp. 11-47
    • Stern, B.B.1    Holbrook, M.2
  • 64
    • 0000297056 scopus 로고
    • 'The cult of true womanhood: 1820-1860'
    • Summer
    • Welter, B. (1966) 'The cult of true womanhood: 1820-1860', American Quarterly 18, Summer: 151-74
    • (1966) American Quarterly , vol.18 , pp. 151-174
    • Welter, B.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.