-
1
-
-
0040146732
-
'Feminist criticism and postmodernism'
-
inj. Natoli (ed.) LJrbana: University of Illinois Press, 278-305
-
Allen, C. J. (1987) 'Feminist criticism and postmodernism', inj. Natoli (ed.) Tracing Literary \Theory, LJrbana: University of Illinois Press, 278-305
-
(1987)
Tracing Literary Theory
-
-
Allen, C.J.1
-
3
-
-
0009896851
-
'Melodramas of beset manhood: how theories of American fiction exclude women authors'
-
Summer
-
Baym, N. (1981) 'Melodramas of beset manhood: how theories of American fiction exclude women authors', American Quarterly 33, Summer: 123-39
-
(1981)
American Quarterly
, vol.33
, pp. 123-139
-
-
Baym, N.1
-
5
-
-
0010091683
-
'Gender interests in reading and language'
-
in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University7-Press
-
Bleich, D. (1988) 'Gender interests in reading and language', in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University7-Press, 234-66
-
(1988)
Gender and Reading: Essays on Readers
, pp. 234-266
-
-
Bleich, D.1
-
6
-
-
0003842453
-
-
NewT York: Oxford University Press
-
Bloom, H. (1976) A Map of Misreading, NewT York: Oxford University Press
-
(1976)
A Map of Misreading
-
-
Bloom, H.1
-
7
-
-
0003947684
-
-
Chicago: University of Chicago Press
-
Booth, W. (1961) The Rhetoric of Fiction, Chicago: University of Chicago Press
-
(1961)
The Rhetoric of Fiction
-
-
Booth, W.1
-
8
-
-
0345671137
-
-
New York: Farrar, Straus, & Giraux
-
Bordo, S. (1999) The Male Body, New York: Farrar, Straus, & Giraux
-
(1999)
The Male Body
-
-
Bordo, S.1
-
9
-
-
84993045037
-
'I can' t believe it's not Bakhtin Literaiy theory, postmodern advertising, and the gender agenda'
-
Brown, S., Stevens, L. and Maclaran, P. (1999) 'I can't believe it's not Bakhtin Literaiy theory, postmodern advertising, and the gender agenda \ Journal of Advertising 28, 1: 11-25
-
(1999)
Journal of Advertising
, vol.28
, Issue.1
, pp. 11-25
-
-
Brown, S.1
Stevens, L.2
Maclaran, P.3
-
13
-
-
0002130751
-
'Inferences in comprehension'
-
in D. Laberge and S. J. Samuels(eds)Hillsdale, NJ: Lawrence Erlbaum Associates
-
Clark, H. H. (1977) 'Inferences in comprehension', in D. Laberge and S. J. Samuels (eds) Basic Processes in Reading: Perception and Comprehension, Hillsdale, NJ: Lawrence Erlbaum Associates, 243-63
-
(1977)
Basic Processes in Reading: Perception and Comprehension
, pp. 243-263
-
-
Clark, H.H.1
-
14
-
-
0038052602
-
'The reader's construction of meaning: cognitive research on gender and comprehension'
-
in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University7-Press
-
Crawford, M. and Chaffin, R, (1988) 'The reader's construction of meaning: cognitive research on gender and comprehension', in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University7-Press, 3-30
-
(1988)
Gender and Reading: Essays on Readers
, pp. 3-30
-
-
Crawford, M.1
Chaffin, R.2
-
17
-
-
0003691215
-
-
[1949] trans. H. M. Parshley, New York: Alfred A. Knopf, Inc
-
de Beauvoir, S, ([1949] 1952) The Second Sex, trans. H. M. Parshley, New York: Alfred A. Knopf, Inc
-
(1952)
The Second Sex
-
-
de Beauvoir, S.1
-
18
-
-
84952191373
-
'Afterword'
-
inj. Donovan (ed.) Lexington: University Press of Kentucky
-
Donovan, J. (1975) 'Afterword', inj. Donovan (ed.) Feminist Literary Criticism: Explorations in Theory, Lexington: University Press of Kentucky, 74-82
-
(1975)
Feminist Literary Criticism: Explorations in Theory
, pp. 74-82
-
-
Donovan, J.1
-
23
-
-
0009313403
-
'Gender and reading5'
-
in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press
-
Flynn, E. A. (1988) 'Gender and reading5, in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press, 267-88
-
(1988)
Gender and Reading: Essays on Readers
, pp. 267-288
-
-
Flynn, E.A.1
-
26
-
-
0004099348
-
-
Cambridge, MA: Harvard University Press
-
Goffman, E. (1976) Gender Advertisements, Cambridge, MA: Harvard University Press
-
(1976)
Gender Advertisements
-
-
Goffman, E.1
-
27
-
-
0002392658
-
'Theories of feminist criticism: a dialogue
-
in J. Donovan (ed.) Lexington: University Press of Kentucky
-
Heilbrun, C, and Stimpson, C. (1975) 'Theories of feminist criticism: a dialogue, in J. Donovan (ed.) Feminist Literary Criticism: Explorations in Theory, Lexington: University Press of Kentucky, 61-73
-
(1975)
Feminist Literary Criticism: Explorations in Theory
, pp. 61-73
-
-
Heilbrun, C.1
Stimpson, C.2
-
28
-
-
0039555537
-
'A feminist critique of marketing theory: toward agentic-communal balance'
-
inj. A. Costa (ed.) Salt Lake City: University of Utah Printing Service
-
Hirschman, E. C. (1991) 'A feminist critique of marketing theory: toward agentic-communal balance5, inj. A. Costa (ed.) Gender and Consumer Behavior Conference Proceedings, Salt Lake City: University of Utah Printing Service, 324-40
-
(1991)
Gender and Consumer Behavior Conference Proceedings
, pp. 324-340
-
-
Hirschman, E.C.1
-
29
-
-
0039192787
-
'The Paco Man and what is remembered: new readings of a hybrid language'
-
in K. T. Frith (ed.) New York: Peter Lang
-
Holbrook, M. B. and Stern, B. B. (1997) 'The Paco Man and what is remembered: new readings of a hybrid language5, in K. T. Frith (ed.) Undressing the Ad: Reading Culture in Advertising, New York: Peter Lang, 66-84
-
(1997)
Undressing the Ad: Reading Culture in Advertising
, pp. 66-84
-
-
Holbrook, M.B.1
Stern, B.B.2
-
30
-
-
0004246253
-
-
New Haven, CT: Yale University Press
-
Holland, N. (1975) Five Readers Reading, New Haven, CT: Yale University Press
-
(1975)
Five Readers Reading
-
-
Holland, N.1
-
31
-
-
0038962510
-
'Gothic possibilities5'
-
in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press
-
Holland, N. and Sherman, L. F. (1988) 'Gothic possibilities5, in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press, 215-33
-
(1988)
Gender and Reading: Essays on Readers
, pp. 215-233
-
-
Holland, N.1
Sherman, L.F.2
-
32
-
-
0040146727
-
'Consciousness and authenticity: toward a feminist aesthetic
-
inj. Donovan fed.) Lexington: University Press of Kentucky
-
Holly, M. (1975) 'Consciousness and authenticity: toward a feminist aesthetic, inj. Donovan fed.) Feminist Literary Criticism,: Explorations in Theory, Lexington: University Press of Kentucky, 38-47
-
(1975)
Feminist Literary Criticism,: Explorations in Theory
, pp. 38-47
-
-
Holly, M.1
-
33
-
-
0039985357
-
'The reading process: a phenomenological approach'
-
Winter
-
Iser, W. (1972) 'The reading process: a phenomenological approach5, New Literary History 3, Winter: 279-99
-
(1972)
New Literary History
, vol.3
, pp. 279-299
-
-
Iser, W.1
-
34
-
-
85125698136
-
'Gender stereotyping of products: are products like people?5'
-
in N. K. Malhotra and J. M. Hawes(eds)Atlanta, GA: Academy of Marketing Science
-
Iyer, E. and Debevec, K. (1986) 'Gender stereotyping of products: are products like people?5, in N. K. Malhotra and J. M. Hawes (eds) Developments in Marketing Science IX, Atlanta, GA: Academy of Marketing Science, 40-5
-
(1986)
Developments in Marketing Science IX
, pp. 40-45
-
-
Iyer, E.1
Debevec, K.2
-
36
-
-
0041163140
-
'Making the ad perfectly queer: marketing "normality55 to the gay men's community?'
-
Kates, S. M. (1999) 'Making the ad perfectly queer: marketing "normality55 to the gay men's community?5, Journal of Advertising 28: 35-7
-
(1999)
Journal of Advertising
, vol.28
, pp. 35-37
-
-
Kates, S.M.1
-
37
-
-
0039555530
-
'A map for rereading: or, gender and the interpretation of literary texts'
-
Spring
-
Kolodny, A. (1980) 'A map for rereading: or, gender and the interpretation of literary texts5, New Literary History 11, Spring: 451-67
-
(1980)
New Literary History
, vol.11
, pp. 451-467
-
-
Kolodny, A.1
-
39
-
-
21844491744
-
'Creating consumers in the 1930s: Irna Phillips and the radio soap opera'
-
June
-
Lavin, M. (1995) 'Creating consumers in the 1930s: Irna Phillips and the radio soap opera\ Journal of Consumer Research 22, June: 75-89
-
(1995)
Journal of Consumer Research
, vol.22
, pp. 75-89
-
-
Lavin, M.1
-
40
-
-
84894748973
-
'Feminism, Marxism, method, and the state: toward feminist jurisprudence'
-
Summer
-
MacKinnon, G. A. (1983) 'Feminism, Marxism, method, and the state: toward feminist jurisprudence', Signs 8, Summer: 635-58
-
(1983)
Signs
, vol.8
, pp. 635-658
-
-
MacKinnon, G.A.1
-
41
-
-
0002626649
-
'Exploring differences in males5 and females5 processing strategies'
-
June
-
Meyers-Levy, J. and Maheswaran, D. (1991) 'Exploring differences in males5 and females5 processing strategies\ Journal of Consumer Research 18, June: 63-70
-
(1991)
Journal of Consumer Research
, vol.18
, pp. 63-70
-
-
Meyers-Levy, J.1
Maheswaran, D.2
-
42
-
-
21144476759
-
'A meaning-based model of advertising experiences'
-
December
-
Mick, D. G. and Buhl, G. (1992) 'A meaning-based model of advertising experiences', Journal of Consumer Research 19, December: 63-70
-
(1992)
Journal of Consumer Research
, vol.19
, pp. 63-70
-
-
Mick, D.G.1
Buhl, G.2
-
43
-
-
0003972305
-
-
Garden City, NY: Doubleday
-
Millett, K. (1971) Sexual Politics, Garden City, NY: Doubleday
-
(1971)
Sexual Politics
-
-
Millett, K.1
-
47
-
-
0040740901
-
'American feminist literary criticism: a bibliographical introduction'
-
in J. Donovan(eds)Lexington: University Press of Kentucky
-
Register, G. (1975) 'American feminist literary criticism: a bibliographical introduction', in J. Donovan (ed.) Feminist Literary Criticism: Exploration in Theory, Lexington: University Press of Kentucky, 1-28
-
(1975)
Feminist Literary Criticism: Exploration in Theory
, pp. 1-28
-
-
Register, G.1
-
49
-
-
0038962505
-
'What can a heroine do?. Or why women can't write'
-
in S. K. Cornillon (ed.) OH: Bowling Green University Popular Press
-
Russ, J. (1972) 'What can a heroine do? Or why women can't write5, in S. K. Cornillon (ed.) Images of Women in Fiction: Feminist Perspectives, Bowling Green, OH: Bowling Green University Popular Press, 3-20
-
(1972)
Images of Women in Fiction: Feminist Perspectives, Bowling Green
, pp. 3-20
-
-
Russ, J.1
-
51
-
-
0002164961
-
'Reading ourselves: toward a feminist theory of reading'
-
in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press
-
Schweickart, P. P. (1988) 'Reading ourselves: toward a feminist theory of reading', in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press, 31-62
-
(1988)
Gender and Reading: Essays on Readers
, pp. 31-62
-
-
Schweickart, P.P.1
-
52
-
-
85071816577
-
'Introduction'
-
in E. A. Flynn and P. P. Schweickart (eds) Baltimore, MD: Johns Hopkins University Press, ix-xxx
-
Schweickart, P. and Flynn, E. A. (1988) 'Introduction', in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press, ix-xxx
-
(1988)
Gender and Reading: Essays on Readers, Texts, and Contexts
-
-
Schweickart, P.1
Flynn, E.A.2
-
54
-
-
4344673053
-
'As the twig is bent. . . gender and childhood reading'
-
in E. A. Flynn and P. P. Schweickart(eds)Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press
-
Segel, E. (1988) 'As the twig is bent. . . gender and childhood reading', in E. A. Flynn and P. P. Schweickart (eds) Gender and Reading: Essays on Readers, Texts, and Contexts, Baltimore, MD: Johns Hopkins University Press, 165-86
-
(1988)
Gender and Reading: Essays on Readers
, pp. 165-186
-
-
Segel, E.1
-
55
-
-
0001146807
-
'Literary criticism and consumer research: overview and illustrative analysis'
-
December
-
Stern, B. B. (1989) 'Literary criticism and consumer research: overview and illustrative analysis', Journal of Consumer Research 16, December: 322-34
-
(1989)
Journal of Consumer Research
, vol.16
, pp. 322-334
-
-
Stern, B.B.1
-
56
-
-
84952249787
-
'Literary analysis of an advertisement: the commercial as soap opera'
-
in R. H. Holman and M. Solomon(eds)Provo, UT: Association for Consumer Research
-
Stern, B. B. (1991a) 'Literary analysis of an advertisement: the commercial as soap opera', in R. H. Holman and M. Solomon (eds) Advances in Consumer Research 18, Provo, UT: Association for Consumer Research, 164-71
-
(1991)
Advances in Consumer Research
, vol.18
, pp. 164-171
-
-
Stern, B.B.1
-
57
-
-
0039446822
-
'Two pornographies: a feminist view of sex in advertising5'
-
in R, H. Holman and M. Solomon(eds)Provo, UT: Association for Consumer Research
-
Stern, B. B. (1991b) 'Two pornographies: a feminist view of sex in advertising5, in R, H. Holman and M. Solomon (eds) Advances in Consumer Research 18, Provo, UT: Association for Consumer Research, 384-91
-
(1991)
Advances in Consumer Research
, vol.18
, pp. 384-391
-
-
Stern, B.B.1
-
58
-
-
0242703296
-
'Feminist literary theory and advertising research: a new reading of the text and the consumer'
-
Spring
-
Stern, B. B. (1992) 'Feminist literary theory and advertising research: a new reading of the text and the consumer', Journal of Current Issues and Research in Advertising 14, Spring: 9-22
-
(1992)
Journal of Current Issues and Research in Advertising
, vol.14
, pp. 9-22
-
-
Stern, B.B.1
-
59
-
-
0040796364
-
'Feminist literary criticism and the deconstruction of advertisements: a postmodern view of advertising and consumer responses'
-
March
-
Stern, B. B. (1993) 'Feminist literary criticism and the deconstruction of advertisements: a postmodern view of advertising and consumer responses', Journal of Consumer Research 19, March: 556-66
-
(1993)
Journal of Consumer Research
, vol.19
, pp. 556-566
-
-
Stern, B.B.1
-
60
-
-
0040740904
-
'Advertising to the other culture: women's use of language and language's use of women'
-
in B. G. Englis and IX F. Baker(eds)NJ: Lawrence Erlbaum Associates
-
Stern, B. B. (1994) 'Advertising to the other culture: women's use of language and language's use of women', in B. G. Englis and IX F. Baker (eds) Global and Multinational Advertisings Hillsdale, NJ: Lawrence Erlbaum Associates, 67-81
-
(1994)
Global and Multinational Advertisings Hillsdale
, pp. 67-81
-
-
Stern, B.B.1
-
61
-
-
0030519275
-
'Deconstmctive strategy and consumer research: concepts and illustrative exemplar'
-
September
-
Stern, B. B. (1996) 'Deconstmctive strategy and consumer research: concepts and illustrative exemplar', Journal of Consumer Research 23, September: 136-47
-
(1996)
Journal of Consumer Research
, vol.23
, pp. 136-147
-
-
Stern, B.B.1
-
62
-
-
0038962426
-
'Gender and genre in the interpretation of advertising text'
-
inj. A. Costa (ed.) CA: Sage
-
Stern, B. B. and Holbrook, M. (1994) 'Gender and genre in the interpretation of advertising text', inj. A. Costa (ed.) Gender and Consumer Behaviors Beverly Hills, CA: Sage, 11-47
-
(1994)
Gender and Consumer Behaviors Beverly Hills
, pp. 11-47
-
-
Stern, B.B.1
Holbrook, M.2
-
64
-
-
0000297056
-
'The cult of true womanhood: 1820-1860'
-
Summer
-
Welter, B. (1966) 'The cult of true womanhood: 1820-1860', American Quarterly 18, Summer: 151-74
-
(1966)
American Quarterly
, vol.18
, pp. 151-174
-
-
Welter, B.1
|