Cutting across the senses: Imagery in winespeak and audiovisual promotion

Multimodal Metaphor

Volumn , Issue , 2009, Pages 73-94

  Caballero, Rosario ^a  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Advertising genres; Cross modal metaphor; Culture; Sensory perception; Tasting note; Winespeak

Indexed keywords

EID: 85058844313     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (18)

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