Measurement and design heterogeneity in perceived message effectiveness studies: A call for research

Journal of Communication

Volumn 68, Issue 5, 2018, Pages 990-993

  Noar, Seth M ^a   Barker, Joshua ^a   Yzer, Marco ^b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Message; Meta analysis; Perceived effectiveness

Indexed keywords

COMMUNICATION BEHAVIOR; COMPARATIVE STUDY; DESIGN METHOD; META-ANALYSIS; PERCEPTION; RESEARCH WORK; THEORETICAL STUDY;

EID: 85057583325     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1093/joc/jqy047     Document Type: Review

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