Image ads and issue ads in U.S. presidential advertising: Using videostyle to explore stylistic differences in televised political ads from 1952 to 2000

Journal of Communication

Volumn 52, Issue 2, 2002, Pages 281-300

  Johnston, Anne ^a   Kaid, Lynda Lee ^b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ELECTION; MEDIA ROLE;

EID: 0036080048     PISSN: 00219916     EISSN: None     Source Type: Journal    
DOI: 10.1093/joc/52.2.281     Document Type: Article

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