Consumer evaluation of low price guarantees: The moderating role of reference price and store image

Journal of Consumer Psychology

Volumn 12, Issue 2, 2002, Pages 107-118

  Biswas, Abhijit ^a   Pullig, Chris ^b   Yagci, Mehmet I ^d   Dean, Dwane H ^c  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

^c EAST CAROLINA UNIVERSITY   (United States)

^d NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85031174453     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/153276602760078640     Document Type: Article

References (24)

1. Biswas, Abhijit, & Blair, Edward A. (1991). Contextual effects of reference prices in retail advertisements. Journal of Marketing, 55, 1-12.
2. Biswas, Abhijit, Pullig, Chris, Yagci, Mehmet, & Dean, Dwane H. (2000). An assessment of low price guarantee signals: A process model of consumer evaluations. In Harlan E. Spotts & H. Lee Meadow (Eds.), Developments in Marketing Science (Vol. 23, p. 351). Coral Gables, FL: Academy of Marketing Science.
3. Biswas, Abhijit, Pullig, Chris, Krishnan, Balaji C., & Burton, Scot. (1999). Consumer evaluations of reference price advertisements: Effects of other brands' prices and semantic cues. Journal of Public Policy and Marketing, 18, 52-65.
4. Boulding, William, & Kirmani, Amna. (1993). A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality? Journal of Consumer Research, 20, 111-123.
5. Compeau, Larry D., & Grewal, Dhruv. (1998). Comparative price advertising: An integrative review. Journal of Public Policy and Marketing, 17, 257-273.
6. Consumer Reports. (1999). And they thought only out-of-towners paid retail, 64, 8-9.
7. Dick, Alan, Chakravarti, Dipankar, & Biehal, Gabriel. (1990). Memory-based inferences during consumer choice. Journal of Consumer Research, 17, 82-93.
8. Dickson, John, & Albaum, Gerald. (1977). A method for developing tailor-made semantic differentials for specific marketing content areas. Journal of Marketing Research, 14, 87-91.
9. Dodds, William B., Monroe, Kent B., & Grewal, Dhruv. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research, 28, 307-319.
10. Garbarino, Ellen C., & Edell, Julie A. (1997). Cognitive effort, affect, and choice. Journal of Consumer Research, 24, 147-158.
11. Gilbert, Daniel T. (1989). Thinking lightly about others: Automatic components of the social inference process. In James S. Uleman & John A. Bargh (Eds.), Unintended thought (pp. 189-211). New York: Guilford.
12. Helson, Harry. (1964). Adaptation level theory. New York: Harper and Row.
13. Inman, J. Jeffrey, Peter, Anil C., & Raghubir, Priya. (1997). Framing the deal: The role of restrictions in accentuating deal value. Journal of Consumer Research, 24, 68-79.
14. Kirmani, Amna, & Rao, Ashkay R. (2000). No pain, no gain: A critical review of the literature on signaling unobservable product quality. Journal of Marketing, 64, 66-79.
15. Lichtenstein, Donald R., & Bearden, William O. (1989). Contextual influences on perceptions of merchant-supplied reference prices. Journal of Consumer Research, 16, 55-66.
16. Lichtenstein, Donald R., Burton, Scot, & Karson, Eric J. (1991). The effect of semantic cues on consumer perceptions of reference price ads. Journal of Consumer Research, 18, 380-391.
17. Sherif, Carolyn, & Hovland, C. (1964). Social judgment. New Haven, CT: Yale University Press.
18. Sivakumar, K., & Weigand, Robert E. (1997). Model of retail price match guarantees. Journal of Business Research, 39, 241-255.
19. Spence, Michael. (1974). Market signaling. Cambridge, MA: Harvard University Press.
20. Thaler, Richard. (1985). Mental accounting and consumer choice. Marketing Science, 4, 199-214.
21. Urbany, Joel E. (1986). An experimental examination of the economics of information. Journal of Consumer Research, 13, 257-271.
22. Urbany, Joel E., Bearden, William O., & Weilbaker, Dan C. (1988). The effect of plausible and exaggerated reference prices on consumer perceptions and price search. Journal of Consumer Research, 15, 95-110.
23. Wansink, Brian, Kent, Robert J., & Hoch, Stephen J. (1998). An anchoring and adjustment model of purchase quantity decisions. Journal of Marketing Research, 35, 71-81.
24. Zeithaml, Valarie. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing, 52, 2-22.