An Assessment of Low Price Guarantee Signals: A Process Model of Consumer Evaluations

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 351-

  Biswas, Abhijit ^a,d   Pullig, Chris ^b,d   Yagci, Mehmet I ^c,d   Dean, Dwane H ^d  

^a University Hospital

^b UNIVERSITY OF VIRGINIA   (United States)

^c Loyola University

^d EAST CAROLINA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85074028788     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-11885-7_86     Document Type: Chapter

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2. Schmalensee, Richard (1978), "A Model ofAdvertising and Product Quality," Journal ofPolitical Economy, 86 (June), 485-503.
3. Spence, Michael (1974), Market Signaling. Cambridge, MA: Harvard University Press.
4. Stigler, George J. (1961), "The Economics oflnformation," Journal ofPolitical Economy, 69 (June), 213-225.
5. Urbany, Joel E. ( 1986), "An Experimental Examination of the Economics of Information," Journal of Consumer Research, 13 (September), 257-271.