Pester power: The strategic use of the child model in advertising

Indian Journal of Marketing

Volumn 42, Issue 1, 2012, Pages 36-45

  Maiti, Srabani Roy ^a  

^a ASUTOSH COLLEGE   (India)

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[No Author keywords available]

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EID: 85027549872     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Editorial

References (20)

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