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Volumn 6, Issue 2, 2011, Pages 145-152

Integrated aggregate production planning and marketing promotion: Model and case study

Author keywords

Aggregate production planning; Linear programming; Marketing promotion

Indexed keywords


EID: 85024554713     PISSN: 17509653     EISSN: 17509661     Source Type: Journal    
DOI: 10.1080/17509653.2011.10671158     Document Type: Article
Times cited : (5)

References (10)
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    • Ailawadi, K.1    Neslin, S.2
  • 2
    • 0342656199 scopus 로고    scopus 로고
    • An aggregate production planning model with demand under uncertainty
    • Filho, O., 1999. An aggregate production planning model with demand under uncertainty. Production Planning & Control, 10:745–756.
    • (1999) Production Planning & Control , vol.10 , pp. 745-756
    • Filho, O.1
  • 4
    • 34648831636 scopus 로고    scopus 로고
    • A goal programming model for production planning of perishable products with postponement
    • Leung, S., and Ng, W., 2007. A goal programming model for production planning of perishable products with postponement. Computers & Industrial Engineering, 53:531–541.
    • (2007) Computers & Industrial Engineering , vol.53 , pp. 531-541
    • Leung, S.1    Ng, W.2
  • 5
    • 0035531126 scopus 로고    scopus 로고
    • The category-demand effects of price promotions
    • Nijs V., et al. The category-demand effects of price promotions Marketing Science 2001 20 1 22
    • (2001) Marketing Science , vol.20 , pp. 1-22
    • Nijs, V.1
  • 6
    • 27744437643 scopus 로고    scopus 로고
    • An interactive decision support system for an aggregate production planning model based on multiple criteria mixed integer linear programming
    • Silva C., et al. An interactive decision support system for an aggregate production planning model based on multiple criteria mixed integer linear programming Omega 2004 34 2 167 177
    • (2004) Omega , vol.34 , Issue.2 , pp. 167-177
    • Silva, C.1
  • 7
    • 0035899769 scopus 로고    scopus 로고
    • Theory and methodology aggregate production planning with multiple objectives in a fuzzy environment
    • Wang, R., and Fang, H., 2001. Theory and methodology aggregate production planning with multiple objectives in a fuzzy environment. European journal of Operational Research, 133:521–536.
    • (2001) European journal of Operational Research , vol.133 , pp. 521-536
    • Wang, R.1    Fang, H.2
  • 8
    • 26444454462 scopus 로고    scopus 로고
    • Applying possibilistic linear programming to aggregate production planning
    • Wang, R., and Liang, T., 2005. Applying possibilistic linear programming to aggregate production planning. International Journal of Production Economics, 98:328–341.
    • (2005) International Journal of Production Economics , vol.98 , pp. 328-341
    • Wang, R.1    Liang, T.2
  • 9
    • 84904986632 scopus 로고    scopus 로고
    • Demand forecasting and production planning for highly seasonal demand situations: Case study of a pressure container factory
    • Yenradee, P., Pinnoi, A., and Charoenthavornying, A., 2007. Demand forecasting and production planning for highly seasonal demand situations:case study of a pressure container factory. ScienceAsia, 27:271–278.
    • (2007) ScienceAsia , vol.27 , pp. 271-278
    • Yenradee, P.1    Pinnoi, A.2    Charoenthavornying, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.