The marketing concept in an academic setting: Assessing and comparing the needs of Asian/pacific islander and anglo consumers of the educational product

Journal of Customer Service in Marketing and Management

Volumn 5, Issue 4, 1999, Pages 65-80

  Amyx, Douglas A ^a   Bristow, Dennis N ^b  

^a TEXAS WOMAN'S UNIVERSITY   (United States)

^b ST CLOUD STATE UNIVERSITY   (United States)

Author keywords

Cultural differences; Education; Marketing lens; Quality; Satisfaction; Services marketing

Indexed keywords

EID: 85023512868     PISSN: 10692533     EISSN: None     Source Type: Journal    
DOI: 10.1300/J127v05n04_05     Document Type: Article

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