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Volumn 28, Issue 3, 2004, Pages 307-320

Teaching and learning about qualitative research in the social sciences: An experiential learning approach amongst marketing students

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EID: 85019796911     PISSN: 0309877X     EISSN: 14699486     Source Type: Journal    
DOI: 10.1080/0309877042000241779     Document Type: Article
Times cited : (30)

References (18)
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    • Cheney, R.S.1
  • 6
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    • Rediscovering satisfaction
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    • Fournier, S.1    Mick, D.G.2
  • 9
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    • The additive effects of semistructured classroom activities on student learning: An application of classroom-based experiential learning techniques
    • Hamer, LO. (2000). The additive effects of semistructured classroom activities on student learning: an application of classroom-based experiential learning techniques. Journal of Marketing Education, 22(1): pp. 25–34
    • (2000) Journal of Marketing Education , vol.22 , Issue.1 , pp. 25-34
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  • 10
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  • 11
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    • The dance of qualitative research design: Metaphor, methodolatry and meaning
    • N. Denzin & Y. Lincoln (Eds), (London, Sage
    • Janesick VJ, (1998) The dance of qualitative research design: metaphor, methodolatry and meaning in: N. Denzin & Y. Lincoln (Eds) Strategies of Quantative Inquiry (London, Sage)
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    • Janesick, V.J.1
  • 12
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    • Content analysis in consumer research
    • Kassarjian, HH. (1978). Content analysis in consumer research. Journal of Consumer Research, 4(1): pp. 8–18
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  • 13
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    • Learning styles and disciplinary differences
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    • (1980) The Modern American College
    • Kolb, D.A.1
  • 16
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    • Petkus, E. (Ed.) (2000) A theoretical and practical framework for service-learning in marketing: Kolb's experiential learning cycle Journal of Marketing Education 22 (1) pp. 64–70
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  • 18
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    • Introspection in consumer research: Implementation and implications
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    • Wallendorf, M.1    Brucks, M.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.