‘It's like a drink you'd have before you go to a party’: Analysis of a Vodka Cruiser advertising campaign

Drug and Alcohol Review

Volumn 37, Issue 1, 2018, Pages 36-41

  Jones, Sandra C ^a   Francis, Kate L ^a   Gordon, Chloe S ^a  

^a AUSTRALIAN CATHOLIC UNIVERSITY   (Australia)

Author keywords

advertisement as topic; alcohol; alcohol drinking; binge drinking

Indexed keywords

ADOLESCENT; ADULT; ADVERTISING; AGE; ALCOHOLIC BEVERAGE; DRINKING BEHAVIOR; FEMALE; HUMAN; INFORMATION PROCESSING; PROCEDURES; PSYCHOLOGY; UNDERAGE DRINKING; YOUNG ADULT;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGE FACTORS; ALCOHOL DRINKING; ALCOHOLIC BEVERAGES; FEMALE; FOCUS GROUPS; HUMANS; UNDERAGE DRINKING; YOUNG ADULT;

EID: 85017417156     PISSN: 09595236     EISSN: 14653362     Source Type: Journal    
DOI: 10.1111/dar.12543     Document Type: Article

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