Multisemiotic marketing and advertising: Globalization versus localization and the media

The World Told and the World Shown: Multisemiotic Issues

Volumn , Issue , 2009, Pages 183-206

  Hopearuoho, Anna ^a   Ventola, Eija ^b  

^a Wartsila Corporation   (Finland)

^b UNIVERSITY OF HELSINKI   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85016500730     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230245341     Document Type: Chapter

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