On covert communication in advertising

Journal of Pragmatics

Volumn 36, Issue 4, 2004, Pages 715-738

  Crook, John ^a,b  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

^b NONE   (United Kingdom)

Author keywords

Advertising; Advertorials; Cognitive consistency; Communication; Overt vs. covert communication; Relevance theory

Indexed keywords

EID: 1542613348     PISSN: 03782166     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0378-2166(03)00039-0     Document Type: Article

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