New car retailing: An assessment of car manufacturers’ fairness on main dealers

Journal of Strategic Marketing

Volumn 8, Issue 3, 2000, Pages 261-275

  Omar, Ogenyi ^a   Blankson, Charles ^b  

^a UNIVERSITY OF THE ARTS LONDON   (United Kingdom)

^b GRAND VALLEY STATE UNIVERSITY   (United States)

Author keywords

Car distribution; Car retailing; Manufacturer dealer; Marketing control

Indexed keywords

EID: 85015478823     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540050110002     Document Type: Article

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