Strategic collaboration: A beneficial retail marketing strategy for car manufacturers and dealers

Journal of Strategic Marketing

Volumn 6, Issue 1, 1998, Pages 65-78

  Omar, Ogenyi E ^a  

^a London Institute   (United Kingdom)

Author keywords

Car marketing; Cooperative marketing; Retail marketing strategy; Strategic collaboration

Indexed keywords

EID: 0141543621     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525498346702     Document Type: Article

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