Reverse diffusion of quality: Evidence from general motors UK and Poland

Journal of East European Management Studies

Volumn 11, Issue 3, 2006, Pages 244-266

  Dobosz Bourne, Dorota ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Built in quality; Car manufacturer; Eastern and Western Europe; Reverse diffusion; Transformational and evolutionary knowledge diffusion

Indexed keywords

EID: 85015441952     PISSN: 09496181     EISSN: 18620019     Source Type: Journal    
DOI: 10.5771/0949-6181-2006-3-244     Document Type: Article

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