Marketing within the public sector

Journal of Nonprofit and Public Sector Marketing

Volumn 8, Issue 1, 2000, Pages 3-15

  Ewing, Michael T ^a   Caruana, Albert ^b  

^a CURTIN UNIVERSITY   (Australia)

^b UNIVERSITY OF MALTA   (Malta)

Author keywords

Internal marketing; Market orientation; Marketing management; Public sector marketing

Indexed keywords

EID: 85013465621     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v08n01_02     Document Type: Article

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