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Volumn 22, Issue 1-2, 2001, Pages 43-49

Marketing the HyLiFe project

Author keywords

Academic libraries; Hybrid systems; Marketing; Marketing strategy; Research

Indexed keywords


EID: 84986076181     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120110358853     Document Type: Article
Times cited : (9)

References (15)
  • 2
    • 84910509739 scopus 로고
    • 3rd ed., Cassell, London
    • Cannon, T. (1992), Basic Marketing, 3rd ed., Cassell, London.
    • (1992) Basic Marketing
    • Cannon, T.1
  • 3
    • 0040336488 scopus 로고    scopus 로고
    • Your attention please!Marketing today’s libraries
    • Carpenter, B. (1998), “Your attention please!Marketing today’s libraries”, Computers in Libraries, Vol. 18 No. 8, p. 64.
    • (1998) Computers in Libraries , vol.18 , Issue.8 , pp. 64
    • Carpenter, B.1
  • 5
    • 84986162296 scopus 로고    scopus 로고
    • Raising the profile: promoting information services
    • Coult, G. (1999), “Raising the profile: promoting information services”, Managing Information, Vol. 6 No. 2, pp. 29-35
    • (1999) Managing Information , vol.6 , Issue.2 , pp. 29-35
    • Coult, G.1
  • 7
    • 0002209597 scopus 로고    scopus 로고
    • Promoting electronic services in an academic library
    • Dugdale, C. (1997), “Promoting electronic services in an academic library”, Managing Information, Vol. 4 No. 9, pp. 38-41.
    • (1997) Managing Information , vol.4 , Issue.9 , pp. 38-41
    • Dugdale, C.1
  • 9
    • 0039844178 scopus 로고    scopus 로고
    • Academic services to non-traditional students
    • Heery, M. (1996), “Academic services to non-traditional students”, Library Management, Vol. 17 No. 5, p. 13.
    • (1996) Library Management , vol.17 , Issue.5 , pp. 13
    • Heery, M.1
  • 11
    • 0003902676 scopus 로고
    • 5th ed., Prentice-Hall, Englewood Cliffs, NJ
    • Kotler, P. (1984), Marketing Management, 5th ed., Prentice-Hall, Englewood Cliffs, NJ.
    • (1984) Marketing Management
    • Kotler, P.1
  • 13
    • 2542516866 scopus 로고    scopus 로고
    • Marketing future libraries
    • Morgan, E.L. (1998), “Marketing future libraries”, Computers in Libraries, Vol. 18 No. 8, pp. 50-1.
    • (1998) Computers in Libraries , vol.18 , Issue.8 , pp. 50-51
    • Morgan, E.L.1
  • 14
    • 84986056506 scopus 로고    scopus 로고
    • Promoting your information service over the Internet
    • Webber, S. (1997), “Promoting your information service over the Internet”, Managing Information, Vol. 4 No. 6, p. 33.
    • (1997) Managing Information , vol.4 , Issue.6 , pp. 33
    • Webber, S.1
  • 15
    • 84986008485 scopus 로고    scopus 로고
    • Use of a Web site
    • Webber, S. (1999), “Use of a Web site”, Online and CD Notes, April, p. 4.
    • (1999) Online and CD Notes , vol.April , pp. 4
    • Webber, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.