An extended application of importance-performance analysis

Journal of Hospitality and Leisure Marketing

Volumn 9, Issue 3-4, 2001, Pages 107-125

  Kim, Byeong Yong ^a   Oh, Haemoon ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

Attribute; Competition; Competitive advantage; Importance performance analysis; Mexican restaurant; Strategy

Indexed keywords

EID: 85009648131     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v09n03_08     Document Type: Article

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