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Volumn 7, Issue 1, 2002, Pages 1-17

‘Rethinking the missionary position’ - the quest for sustainable audience development strategies

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EID: 85009644852     PISSN: 13606719     EISSN: 1466450X     Source Type: Journal    
DOI: 10.1080/13606710110079882     Document Type: Article
Times cited : (32)

References (23)
  • 3
    • 0002572531 scopus 로고
    • Client Perceptions of Integrated Marketing Communications
    • Duncan, T.R. and Everett, S.E. (1993) Client Perceptions of Integrated Marketing Communications, Journal of Advertising Research, 3, 30-39.
    • (1993) Journal of Advertising Research , vol.3 , pp. 30-39
    • Duncan, T.R.1    Everett, S.E.2
  • 5
    • 84977085782 scopus 로고    scopus 로고
    • Relationship marketing: Strategic and tactical implications
    • Gronroos, C. (1996) Relationship marketing: strategic and tactical implications, Management Decision, 34(3), 5-14.
    • (1996) Management Decision , vol.34 , Issue.3 , pp. 5-14
    • Gronroos, C.1
  • 6
    • 84986019352 scopus 로고    scopus 로고
    • Relationship marketing as a paradigm shift: Some conclusions from the 30R approach
    • Gummesson, E. (1997) Relationship marketing as a paradigm shift: some conclusions from the 30R approach, Management Decision, 35(4), 267-272.
    • (1997) Management Decision , vol.35 , Issue.4 , pp. 267-272
    • Gummesson, E.1
  • 8
    • 84911096222 scopus 로고    scopus 로고
    • London, The Arts Council of England/Museums and Galleries Commission
    • Harris Qualitative (1997) Children as an audience for museums and galleries, London, The Arts Council of England/Museums and Galleries Commission.
    • (1997) Children as an audience for museums and galleries
  • 13
    • 33748317102 scopus 로고    scopus 로고
    • Arts Council of England Touring Department, London, Arts Council of England
    • Maitland, H. (1997) A guide to audience development, Arts Council of England Touring Department, London, Arts Council of England.
    • (1997) A guide to audience development
    • Maitland, H.1
  • 15
    • 85009621872 scopus 로고
    • The commitment-trust theory of relationship marketing
    • Morgan, R.M. and Hunt, S.D. (1994) The commitment-trust theory of relationship marketing, Journal of Mark eting, 58, 20-38.
    • (1994) Journal of Mark eting , vol.58 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 19
    • 85009537268 scopus 로고
    • London, The Arts Council of England
    • Research Surveys of Great Britain (1994) Youth audience research report, London, The Arts Council of England.
    • (1994) Youth audience research report


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.