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Volumn 3, Issue 3, 1998, Pages 149-161

Developing ‘appropriate’ marketing within the public leisure and library sectors: A comparative study

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Indexed keywords


EID: 85009592783     PISSN: 13606719     EISSN: 1466450X     Source Type: Journal    
DOI: 10.1080/136067198376058     Document Type: Article
Times cited : (7)

References (21)
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  • 5
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  • 7
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    • Marketing development in the public library sector: An empirical analysis
    • Doherty, N.F., Saker, J. and Smith, I.G. (1995) Marketing development in the public library sector: an empirical analysis, Journal of Information Science, 21(6), 511-520.
    • (1995) Journal of Information Science , vol.21 , Issue.6 , pp. 511-520
    • Doherty, N.F.1    Saker, J.2    Smith, I.G.3
  • 8
    • 85009628179 scopus 로고    scopus 로고
    • Marketing development in the leisure services sector: An empirical analysis
    • Doherty, N.F., Saker, J. and Smith, I.G. (1996) Marketing development in the leisure services sector: an empirical analysis, Managing Leisure: an International Journal, 1(4), 213-225.
    • (1996) Managing Leisure: An International Journal , vol.1 , Issue.4 , pp. 213-225
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    • Marketing public library services - opportunities for change
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    • (1992) Library Management , vol.13 , Issue.2 , pp. 22-32
    • Kinnell, M.1    MacDougall, J.2
  • 15
    • 0014437249 scopus 로고
    • Broadening the concept of marketing
    • Kotler, P. and Levy, S.J. (1969), Broadening the concept of marketing, Journal of Marketing, 33(1), 10-15.
    • (1969) Journal of Marketing , vol.33 , Issue.1 , pp. 10-15
    • Kotler, P.1    Levy, S.J.2
  • 17
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    • Library Information & Statistics Unit, Loughborough University
    • LISU. (1996) Annual 1996 Library Statistics, Library Information & Statistics Unit, Loughborough University.
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  • 19
    • 5844292593 scopus 로고
    • Developing marketing strategy in the not-for-pro.t sector
    • Smith, I.G. and Saker, J. (1992) Developing marketing strategy in the not-for-pro.t sector, Library Management, 13(4), 6-21.
    • (1992) Library Management , vol.13 , Issue.4 , pp. 6-21
    • Smith, I.G.1    Saker, J.2
  • 21
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    • Local authorities and the marketing of leisure services
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.