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Volumn 1, Issue 4, 1996, Pages 213-225

Marketing development in the leisure services sector: An empirical analysis

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Indexed keywords


EID: 85009628179     PISSN: 13606719     EISSN: 1466450X     Source Type: Journal    
DOI: 10.1080/136067196376311     Document Type: Article
Times cited : (5)

References (19)
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  • 2
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    • Marketing planning in local authority leisure centres
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  • 3
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    • Marketing Strategies and Organizational Structures for Service Firms
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    • Booms, M.1    Bitner, M.J.2
  • 4
    • 0346650685 scopus 로고
    • Researching customer ser vice in the public sector
    • Burns, T. (1992) Researching customer ser vice in the public sector,. Journal of the Market Research Society (UK), 34 (1), pp. 53-61.
    • (1992) Journal of the Market Research Society (UK) , vol.34 , Issue.1 , pp. 53-61
    • Burns, T.1
  • 6
    • 84925919827 scopus 로고
    • Marketing in local authority sport, leisure and recreation centres
    • 5 July/August
    • Cowell, D. (1979) Marketing in local authority sport, leisure and recreation centres, Local Government Studies, 5 July/August, 31-43.
    • (1979) Local Government Studies , pp. 31-43
    • Cowell, D.1
  • 7
    • 8344226881 scopus 로고
    • Marketing planning in the public and non-profit sectors
    • Cousins, L. (1990) Marketing planning in the public and non-profit sectors,. European Journal of Marketing, 24 (7), 15-30.
    • (1990) European Journal of Marketing , vol.24 , Issue.7 , pp. 15-30
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    • (1983) European Journal of Marketing , vol.17 , pp. 33-43
    • Octon, C.M.1
  • 17
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    • Marketing and public sector management
    • Walsh, K. (1994) Marketing and public sector management,. European Journal of Marketing, 28 (3), 63-71.
    • (1994) European Journal of Marketing , vol.28 , Issue.3 , pp. 63-71
    • Walsh, K.1
  • 18
    • 77950095062 scopus 로고
    • Marketing the postal service
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  • 19
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    • Local authorities and the marketing of leisure ser vices
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    • Yorke, D.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.