메뉴 건너뛰기




Volumn 1, Issue 3, 2005, Pages 3-20

Measuring website Globalization: A cross-sectional country and industry level analysis

Author keywords

Globalization; Internationalization; Internet; Localization; Website

Indexed keywords


EID: 85008856887     PISSN: 15533611     EISSN: 1553362X     Source Type: Journal    
DOI: 10.1300/J238v01n03_02     Document Type: Article
Times cited : (40)

References (33)
  • 1
    • 85008830890 scopus 로고    scopus 로고
    • How we made the website international and accessible: A case study
    • Alvarez, M. G., Kasday, L. R., and Todd, S. (1998). How we made the website international and accessible: A case study, http://www.research.att.com/conf/hfweb.
    • (1998) Barriers to New Competition
    • Alvarez, M.G.1    Kasday, L.R.2    Todd, S.3
  • 2
  • 3
    • 85008796531 scopus 로고    scopus 로고
    • Culturability: The merging of culture and usability
    • Barber, W., andBadre, A. (1998). Culturability: The merging of culture and usability, http://www.research.att.com/conf/hfweb/
    • (1998) Barriers to New Competition
    • Barber, W.1    Badre, A.2
  • 5
    • 85008764762 scopus 로고    scopus 로고
    • Going via the web? Don’t trip. Mc technology
    • Chapin, Dough (2000). Going via the web? Don’t trip. Mc technology, Marketing Intelligence, 20(11), 54-58.
    • (2000) Marketing Intelligence , vol.20 , Issue.11 , pp. 54-58
    • Chapin, D.1
  • 6
    • 85008826178 scopus 로고    scopus 로고
    • The first mover advantage in foreign markets
    • Dunlop, Bill (2000). The first mover advantage in foreign markets, http://www.glreach.com/eng/end/art/rep-eur19.html.
    • (2000) Barriers to New Competition
    • Dunlop, B.1
  • 7
    • 85008826171 scopus 로고    scopus 로고
    • Why American companies seem to resist going global
    • Dunlop, Bill (1999). Why American companies seem to resist going global, http://www.glreach.com/eng/ed/art/rep-eur16.html.
    • (1999) Barriers to New Competition
    • Dunlop, B.1
  • 8
    • 0042718391 scopus 로고    scopus 로고
    • From global to local
    • Ferrant, Marc (1999). From global to local, Infoworld, 21(41), 36-37.
    • (1999) Infoworld , vol.21 , Issue.41 , pp. 36-37
    • Ferrant, M.1
  • 9
    • 85008797714 scopus 로고    scopus 로고
    • Cultural influences on marketing communication on the World Wide Web, paper presented at the Multiculural Marketing Conference
    • Fock, H. (2000, September). Cultural influences on marketing communication on the World Wide Web, paper presented at the Multiculural Marketing Conference, Hong Kong.
    • (2000) Hong Kong
    • Fock, H.1
  • 10
    • 0008903308 scopus 로고    scopus 로고
    • Make the most of local differences
    • April, (London)
    • Gray, Robert (2000, April). Make the most of local differences, Marketing (London), 27-28.
    • (2000) Marketing , pp. 27-28
    • Gray, R.1
  • 12
    • 0002954433 scopus 로고    scopus 로고
    • Content dimensions of web advertising: A cross-national comparison
    • Ju-Pak, K. H. (1999). Content dimensions of web advertising: A cross-national comparison, International Journal of Advertising, 18(2), 207-231.
    • (1999) International Journal of Advertising , vol.18 , Issue.2 , pp. 207-231
    • Ju-Pak, K.H.1
  • 13
    • 0002934032 scopus 로고
    • Content analysis in consumer research
    • Kassarjian, Harold H. (1977, June). Content analysis in consumer research, Journal of Consumer Research, 4, 8-18.
    • (1977) Journal of Consumer Research , vol.4 , pp. 8-18
    • Kassarjian, H.H.1
  • 14
    • 85008856279 scopus 로고    scopus 로고
    • Building world wide websites
    • Lerner, Michael (1999). Building world wide websites, http://www-106.ibm.com/developerworks/library/web-localization.html.
    • (1999) Barriers to New Competition
    • Lerner, M.1
  • 15
    • 0001924296 scopus 로고
    • The globalization of markets
    • Levitt, T. (1983). The globalization of markets, Harvard Business Review, 61(3), 92-103.
    • (1983) Harvard Business Review , vol.61 , Issue.3 , pp. 92-103
    • Levitt, T.1
  • 17
    • 85008803137 scopus 로고    scopus 로고
    • Where in the world is the best e-commerce
    • Pastore, Michael (2001a). Where in the world is the best e-commerce, http://www.cyberatlas.internet.com.
    • (2001) Barriers to New Competition
    • Pastore, M.1
  • 18
    • 85008849576 scopus 로고    scopus 로고
    • Global internet population moves away from U.S
    • Pastore, Michael (2001b). Global internet population moves away from U.S., http://www.cyberatlas.internet.com.
    • (2001) California Management Review
    • Pastore, M.1
  • 20
    • 0010414831 scopus 로고    scopus 로고
    • E-retail! Gold rush or fools gold?
    • Rosen, Kenneth, and Howards, Amanda L. (2000). E-retail! Gold rush or fools gold? California Management Review, 42(3), 72-100.
    • (2000) California Management Review , vol.42 , Issue.3 , pp. 72-100
    • Rosen, K.1    Howards, A.L.2
  • 22
    • 84866568257 scopus 로고    scopus 로고
    • Go global
    • Sawhney, Mohanbir, and Mandal, Sumant (2000). Go global, Business 2.0, http://www.business2.com/ebusiness/2000/05/18417.htm.
    • (2000) Business 2.0
    • Sawhney, M.1    Mandal, S.2
  • 26
    • 85008773634 scopus 로고    scopus 로고
    • The business report
    • Untitled, December
    • Therese, T. Untitled (1999, December). The business report, Emarketer.
    • (1999) Emarketer
    • Therese, T.1
  • 27
    • 85008773624 scopus 로고    scopus 로고
    • The four stages of website globalization
    • Untitled
    • Therese, T. Untitled (2000). The four stages of website globalization, http://www.intel.com/ebusiness/business/understanding/3/hi16004.htm.
    • (2000) Barriers to New Competition
    • Therese, T.1
  • 28
    • 85008773626 scopus 로고    scopus 로고
    • Best practices of global ebusiness leaders
    • Untitled
    • Therese, T. Untitled (2000). Best practices of global ebusiness leaders, www.globalsight.com.
    • (2000) California Management Review
    • Therese, T.1
  • 33
    • 0038963656 scopus 로고
    • Content analysis: An analytical technique for international marketing research
    • Wheeler, David R. (1988, Winter). Content analysis: An analytical technique for international marketing research, International Marketing Review, 34-40.
    • (1988) International Marketing Review , Issue.Winter , pp. 34-40
    • Wheeler, D.R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.