Japanese bilingual brand names

English Today

Volumn 13, Issue 4, 1997, Pages 12-16

  Wilkerson, Kyoko Takashi ^a  

^a WAKE FOREST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85011501414     PISSN: 02660784     EISSN: 14740567     Source Type: Journal    
DOI: 10.1017/S0266078400009949     Document Type: Article

References (8)

1. Bhatia T. K. 1987. ‘English in advertising: multiple mixing and media.’ In World Englishes, 6, 33–48.
2. Haarmann H. 1986. Language in ethnicity: A view of basic ecological relations. Berlin: Mouton de Gruyter.
3. Hoffer B. 1980. ‘English Loanwords in Japanese: Some Cultural Implications.’ In Language Sciences, Vol. 12, No. 1, pp. 1–21.
4. Kachru B. 1988. ‘The sacred cows of English.’ In English Today, 4 (4), 3–8.
5. Masavisut N., Sukwiwat M., & Wongmontha S., 1986. ‘The power of the English language in Thai media.’ In World Englishes, 5, 197–207.
6. Takashi K. 1990. ‘English elements in Japanese advertising.’ In English Today, 22, (6), 45–46.
7. Takashi K. 1991. ‘A sociolinguistic analysis of English borrowings in Japanese advertising texts.’ In World Englishes, 9, 327–341.
8. Thonus T. 1991. ‘Englishization of business names in Brazil.’ In World Englishes, 10, 65–74.