Real options and customer management in the financial services sector

Journal of Strategic Marketing

Volumn 12, Issue 1, 2004, Pages 3-11

  Adams, Mike ^a  

^a SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

Customer equity; Economic value; Financial services; Real options

Indexed keywords

EID: 85008465529     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254032000171573     Document Type: Article

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