National pride, global capital: A social semiotic analysis of transnational visual branding in the airline industry

Visual Communication

Volumn 6, Issue 3, 2007, Pages 305-344

  Thurlow, Crispin ^a   Aiello, Giorgia ^a  

^a UNIVERSITY OF WASHINGTON   (United States)

Author keywords

corporate branding; globalization; kinetic stylization; perception; semioscape; social semiotics; universal iconicity

Indexed keywords

EID: 84997942204     PISSN: 14703572     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470357207081002     Document Type: Article

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