Sustainable tourism marketing at a world heritage site

Journal of Strategic Marketing

Volumn 15, Issue 2-3, 2007, Pages 253-264

  Gilmore, Audrey ^a   Carson, David ^a   Ascenção, Mário ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b University of Applied Sciences   (Finland)

Author keywords

Marketing management; Sustainable tourism marketing; Tourism marketing; Tourism service product; World Heritage sites

Indexed keywords

EID: 84997147197     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540701318930     Document Type: Article

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