Web-based antismoking advertising to promote smoking cessation: A randomized controlled trial

Journal of Medical Internet Research

Volumn 18, Issue 11, 2016, Pages

  Yom Tov, Elad ^a   Muennig, Peter ^b   El Sayed, Abdulrahman M ^c  

^a MICROSOFT RESEARCH   (United States)

^b Columbia University ^*  (United States)

^c Detroit   (United States)

Author keywords

Computational advertising; Online advertising; Smoking cessation

Indexed keywords

ADVERTISING; CLINICAL STUDY; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; EXPOSURE; FEMALE; GENDER; HAZARD RATIO; HUMAN; MALE; RANDOMIZED CONTROLLED TRIAL; SEARCH ENGINE; SMOKING CESSATION; INTERNET; PROCEDURES; PUBLIC HEALTH; SMOKING PREVENTION;

ADVERTISING AS TOPIC; FEMALE; HUMANS; INTERNET; MALE; PUBLIC HEALTH; SEARCH ENGINE; SMOKING CESSATION; SMOKING PREVENTION;

EID: 84997047818     PISSN: None     EISSN: 14388871     Source Type: Journal    
DOI: 10.2196/jmir.6563     Document Type: Article

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