Investigating corporate strategies for supplier management in retailing companies – a framework for analysis

Journal of Strategic Marketing

Volumn 6, Issue 3, 1998, Pages 223-239

  Jüttner, Uta ^a   Peck, Helen ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Corporate strategies; Relationship marketing; Retailing; Strategy process

Indexed keywords

EID: 84995424028     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525498346649     Document Type: Article

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