The party effect: prediction of future alcohol use based on exposure to specific alcohol advertising content

Addiction

Volumn 112, Issue 1, 2017, Pages 63-70

  Morgenstern, Matthis ^a,b   Li, Zhongze ^b   Li, Zhigang ^b,c   Sargent, James D ^b,c  

^a IFT Nord   (Germany)

^b DARTMOUTH HITCHCOCK MEDICAL CENTER   (United States)

^c DARTMOUTH MEDICAL SCHOOL   (United States)

Author keywords

Advertising; alcohol; binge drinking; content themes; context effects; specificity

Indexed keywords

ADOLESCENT; ADULT; ADVERTISING; DRINKING BEHAVIOR; EPIDEMIOLOGY; FEMALE; HUMAN; LEISURE; LONGITUDINAL STUDY; MALE; PROCEDURES; PSYCHOLOGY; QUESTIONNAIRE; STATISTICS AND NUMERICAL DATA; UNITED STATES; YOUNG ADULT;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; ALCOHOL DRINKING; FEMALE; HUMANS; LEISURE ACTIVITIES; LONGITUDINAL STUDIES; MALE; SURVEYS AND QUESTIONNAIRES; UNITED STATES; YOUNG ADULT;

EID: 84994108103     PISSN: 09652140     EISSN: 13600443     Source Type: Journal    
DOI: 10.1111/add.13509     Document Type: Article

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