Inspired! Award-winning library marketing

New Library World

Volumn 104, Issue , 2003, Pages 267-277

  Brewerton, Antony ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Academic libraries; Internet; Libraries; Marketing; Promotion; Public Relations

Indexed keywords

EID: 84993099118     PISSN: 03074803     EISSN: None     Source Type: Journal    
DOI: 10.1108/03074800310488040     Document Type: Article

References (18)

1. Brewerton, A. (1997), “Selling academic libraries”, The Bookseller, 5 September, p. 27.
2. Brewerton, A. (2001), “Inspirational marketing … available now from Oxford Brookes University Library”, SCONUL Newsletter, No. 24, Winter, pp. 18-24.
3. Brewerton, A. (2002a), “Making our Web site a hit: how Oxford Brookes University wove a Web marketing programme”, Managing Information, Vol. 9 No. 1, January/February, pp. 34-35.
4. Brewerton, A. (2002b), “Freshers’ Fair – your chance to inspire new students”, Public Eye, No. 57, Spring, pp. 1-2.
5. CILIP Update (2002), “Public relations and publicity”, Vol. 1 No. 9, December, p. 11; see also “Libraries lead the way in innovative and imaginative marketing and publicity”, available at: www.cilip.org.uk/news/021101d.html (accessed February 2002) and “The CILIP/Emerald Public Relations and Publicity Awards, Category 1: Promotional Campaigns with a budget under £500”, available at: www.cilip.org.uk/practice/awards/prpa/cat1_2002.html (accessed February 2002).
6. de Saez, E.E. (2002), Marketing Concepts for Libraries and Information Services (2nd ed.), Facet Publishing, London.
7. The Department of National Heritage (1992), “Communication in education”, Sponsorship in Libraries, Vol. 1, report and survey, Aslib, London.
8. Levitt, T. (1960), “Marketing myopia”, Harvard Business Review, July-August, pp. 45-56.
9. Library Association Record (1996), “Saatchis’ ad shows nightmare library”, Vol. 98 No. 12, December, p. 605 (accessed February 2002).
10. Library Association Record (2001), Vol. 103 No. 11, November, p. 649.
11. McCarthy, E.J. and Perrault, W.D. (1999), Basic Marketing, 13th ed., Richard D. Irwin, Homewood, IL.
12. Marshall, N.J. (2001), “Public relations in academic libraries: a descriptive analysis”, Journal of Academic Librarianship, Vol. 27 No. 2, pp. 116-121.
13. Olson, C. (1993), “Test your library's marketing IQ”, Medical Reference Services Quarterly, Vol. 12 No. 3, Fall, pp. 75-83.
14. Oxford Mail (2002), “Library cash”, 22 November, p. 4.
15. PR Week (2002), “News in brief: libraries”, 8 November, p. 5.
16. SCONUL Newsletter (2002), Winter, No. 27.
17. Smith, A. (1993), An Inquiry into the Nature and Causes of the Wealth of Nations: A Selected Edition (edited with an introduction and commentary by Ed. Kathryn Sutherland), Oxford University Press, Oxford.
18. Times Higher Educational Supplement (2002), “The Thinker helps Web site to win PR award”, 8 November, p. 2.