What is the role of public relation theory?

Journal of Communication Management

Volumn 10, Issue 1, 2006, Pages 103-105

  Watts, Reginald ^a  

^a Corporate Communications Consultant ^*  (United Kingdom)

Author keywords

Competences; Public relations

Indexed keywords

EID: 84993099052     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540610646427     Document Type: Article

References (5)

1. Butler, G. and McManus, F. (2000), Psychology, Oxford University Press, Oxford.
2. McQuail, D. and Windahl, S. (1995), Communicating Models, Longman, New York, NY.
3. Watts, R. (1970), Reaching the Consumer, Chapters 1 and 2, Business Books, London.
4. Watts, R. (2004a), Journal of Communications Management, Vol. 8 No. 4.
5. Watts, R. (2004b) in Ed. Oliver, S. (Ed.), Handbook of Corporate Communications and Public Relations, Chapter 22, Routledge, New York, NY.