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Journal of Communication Management
Volumn 8, Issue 4, 2004, Pages 384-394
The application of social semiotic theory to visual elements within corporate positioning material and the development of a viable methodology
Author keywords

Coding; Discourse; Social semiotics; Vectoring
Indexed keywords

EID: 84993081952     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540410807772     Document Type: Review
Times cited : (3)
References (19)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.