The complexities of communicating to customers in emerging markets

Journal of Communication Management

Volumn 6, Issue 1, 2002, Pages 9-23

  Fletcher, Richard ^a   Melewar, T C ^b  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Communications theory; Emerging markets; International marketing; Marketing communications

Indexed keywords

EID: 84993098965     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540210806900     Document Type: Review

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