Advertising to the masses without mass media: The case of wokabaut marketing

Journal of Global Marketing

Volumn 9, Issue 4, 1996, Pages 75-88

  Thomas, Amos Owen ^a  

^a UNIVERSITY OF BALLARAT   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4243098590     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v09n04_05     Document Type: Article

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