Satisfying different customer groups for IS outsourcing: A Korean IS company's experience

Asia Pacific Journal of Marketing and Logistics

Volumn 15, Issue 3, 2003, Pages 48-69

  Kim, Bowon ^a   Park, Kyungbae ^a   Kim, Jinyong ^b  

^a Korea Advanced Institute of Science and Technology   (South Korea)

^b Samsung SDS   (South Korea)

Author keywords

Information strategy; Information studies; Korea

Indexed keywords

EID: 84993090035     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850310765006     Document Type: Article

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