Assessing India's lead market potential for cost-effective innovations

Journal of Indian Business Research

Volumn 4, Issue 2, 2012, Pages 97-115

  Tiwari, Rajnish ^a   Herstatt, Cornelius ^a  

^a HAMBURG UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Bottom of the pyramid; Disruptive innovations; Emerging markets; Frugal innovations; India; Innovation; Lead markets

Indexed keywords

EID: 84993089546     PISSN: 17554195     EISSN: 17554209     Source Type: Journal    
DOI: 10.1108/17554191211228029     Document Type: Article

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